Continually improving your website performance with organic SEO and content updates.
Content Aftercare & SEO Services from it’seeze Web Design Hull
Our Optimised Aftercare and SEO package has been designed to continually improve your website performance and to facilitate the long-term growth of your digital presence.
You’ll get the same fantastic ongoing support with the addition of ongoing website edits, content updates and optimisation. With it’seeze Hull, you'll get the right SEO and Aftercare support needed to help take your business to where you want it to be.
What you get with our Optimised Aftercare
*Purchased as an additional bolt-on service to the standard Aftercare Package.
Google Business Profile set-up and management
Given that 46% of all Google searches are looking for local information,* it's vital that your business is fully optimised to appear within Google Maps and local searches within Hull and East Yorkshire.
Setting up a Google Business Profile is a pivotal first step in any local marketing strategy, we start by creating (or claiming) your Google Business Profile, helping you through the verification process and optimising your profile to ensure best results.
If you already have your profile set up, we'll factor in profile updates, improvements and ongoing management as part of the regular amends and edits included in the Aftercare Package.
Local Business Schema Markup
Adding schema markup to your website helps your website rank better by enhancing the rich snippets that are displayed beneath page titles, improving the way your website pages are displayed within search.
In addition to your Google Business Profile set-up, we will also produce structured data markup code and apply it to your website to help all search engines return informative, rich results for users.
With schema markup tailored to your business, we'll maximise your website presence within local search results, as it’s a major ranking factor.
Google Tools set-up
To understand your website's real-time performance, you’ll be able to access Google Analytics 4 & Google Search Console, to help you improve upon traffic and conversions.
Once we’ve got your website up and running, you need to start driving traffic, converting that traffic into enquiries, and recording and reporting on these sales successes.
The it’seeze website editor already includes tools for you to access Page Titles, Meta Descriptions, Google AdWords, Google Tag Manager and access to Google Analytics 4 reporting.
Regular Website Amends and Edits
Benefit from up to 1 hour a month* of regular websites edits made on your behalf. We'll continually optimise your website, so you don't have to.
Consistently adding new content to your site is a key SEO strategy. As part of your Optimised Aftercare package, we can amend or add website content including updating text, images, tables, forms and links as well as adding new pages, hidden pages and blog posts.
We will always advise and use best practice for search engines when updating your content.
*Additional hours can be purchased as required
Strategy, planning and optimisation
To kick things off we'll have a strategy and planning session to determine your goals and conduct keyword and competitor research. We'll use the findings of the research to help plan what we need to implement.
Keyword improvement
Keyword rankings deliver more than just your website's performance.
They tell you how well (or not) your competitors are ranking for your target phrases.
As part of our package, we will look at keywords and work to improve rankings and include further improvement recommendations.
Competitor Analysis
Keeping an eye on your competition's digital presence can be a full-time job.
Stay one step ahead, by letting us gather this information for you.
We’ll investigate the best performing websites for the keywords we are optimising and see what they are doing that could help us improve your site.
We can report back to you on how fast your competitor's websites are in comparrison to your website and how their websites are designed and function, to see what lessons can be learnt and improved upon.
Social Media Management & Branding
Bolt-on Service / Additional Cost
Driving traffic to your site through social media channels is a proven strategy that helps with SEO.
Ensuring your branding remains consistent and engaging across social media platforms is also key. Aligning visual design elements will help to make your brand and marketing memorable.
We can manage your social media profiles and create or refresh your social media branding across all your social media channels including:
Social media management and branding can be purchased as an additional bolt-on service to the standard Aftercare Package. Please contact us if you are interested in social media management for your business.
Copywriting and Blogging
Bolt-on Service / Additional Cost
Clear communication supports your business goals, professional copywriting creates connections with your audience.
We use professional copywriters to ensure brand consistency, help your business stand out and drive consumers to action.
As a bolt-on service to our Aftercare Package, we can provide you with high quality, search engine optimised copy at an affordable rate.
SEO & Aftercare Costs
Our SEO and aftercare packages are designed exclusively for our it'seeze website clients.