Why You Should Hire a Copywriter
Posted on 7th March 2021
Many people we work with say that they’ll write the text content for their new website themselves. After all, how hard can it be?
The answer depends on whether you’re comfortable writing in a way that will do your business justice, which can actually be very difficult. That’s why many of our customers decide to hire a copywriter.
What does a copywriter do?
The short answer is that a copywriter writes copy. Pretty straightforward so far, right? Copy is written material designed to grab attention and encourage people to buy your products or services. Creating powerful copy requires a lot of skill and attention to detail, so a copywriter will make sure to tick multiple boxes in the process:
The copy has to be clear and digestible whilst fitting your brand identity.
Every webpage should instantly demonstrate how your services will solve the reader’s problems.
The messages have to be compelling without seeming cocky – persuasive but never pushy.
SEO (search engine optimisation) is an important aspect, such as including keywords in a natural way and making use of header tags so that your content is picked up by Google.
Last but certainly not least, the copy has to be worth reading. Spelling mistakes, grammatical errors, wordiness, clunky terminology and poor flow can cause a visitor to lose interest very quickly.
How do I work with a copywriter?
As with hiring any professional, you need to be assured that the copywriter will be easy to work with. If you don’t know any copywriters, we can put you in contact with one based right here in Hull. It’s then just a case of having a 15-minute phone call with them so that they can note down the following:
The key information and messages you’d like to share
The tone of voice, which they can help you to establish
Whether you’d like a blog adding to the site, which they can write for you each month if you wish
Hiring a professional copywriter takes a huge weight off your shoulders and saves a lot of time, as doing it all yourself can be a laborious task.
The benefits of ongoing copywriting
Whilst we design your website, make it look amazing, ensure digital security and help your business to succeed through expert advice, a copywriter’s role is to continuously attract new visitors through the written word.
Investing in regular content such as blog posts, case studies, well-written email campaigns and social media management comes with a range of benefits:
Your digital communications remain active, responsive, consistent and engaging
It takes an important job off your to-do list every month
New content is great for SEO and keeps your website high in search engine results
Quality copywriting nurtures a valuable connection between your customers and your brand
A copywriter ties all of your marketing activity together and enables you to stand out from the crowd
Ask us about our copywriting services
If you’re looking for a friendly, expert website and blog copywriting service, you've come to the right place! Just get in touch and we'll handle everything for you.
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