Setting up and optimising a Google Business listing is one of the most effective ways to boost your website for free. 
 
You probably know this already yet many UK businesses still don't do it. 

 How to get started... 

When users are searching for services or businesses locally, either in the standard search engine or Google Maps, appearing in Google's directory listings can drive a significant amount of traffic to your website.  
 
This is ranked number #1 in the UK for effectiveness. 
 
You can set up your account by clicking the link here: www.google.co.uk/business 

 What next? 

 
Make sure you populate your listing with company info, descriptions, products, opening times, images, videos etc. Add as much relevant content as you can. 
 
Once you’ve done that and you have verified your account (Google send you a postcard with a code), you can start asking for reviews.  
 
The more positive reviews on your business page, the better! 
 
You can even send your clients a unique link that will take them directly to the reviews section of your listing. 
 

 What about other search engines? 

Once your Google My Business page is verified, do the same for Bing Places. It will automatically copy all your Google data over to Bing (nice and simple!). 
 
Bing Places: www.bingplaces.com 
 

 Keep things fresh 

Don't just set up your page and forget about it. Businesses that update content, add new photos and post regularly on their GMB page experience much better results than those who don't. 
 
Kepe things fresh. If you can, add new content every week, and don't forget to ask clients for those reviews! 
 
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