Content Strategy for Website Redesign: What to Keep, Update, or Remove

 

 

 

First things first, take a good look at what's working. Got some pages that are bringing in lots of traffic or converting really well? Brilliant! Those are your keepers. Give them a little spruce up if needed, but don't mess with a good thing. 

 

Now, for the stuff that needs a bit of TLC. Maybe you've got some content that's still relevant but looking a bit dated. Time to refresh those stats, tweak the messaging to match your current brand voice, and maybe throw in some nice new visuals. It's amazing what a little makeover can do! 

 

And then there's the content that's... how do I put this nicely? Past its sell-by date. You know, those blog posts from 2010 about "cutting-edge" tech that's now practically ancient? Yep, it's time to let those go. Don't worry, they've served their purpose, but now they're just cluttering up your shiny new website. 

 

But here's the thing - it's not just about what you keep or chuck out. It's about making sure everything fits together like a well-oiled machine. Your website should tell a story, your story, and every bit of content should play its part. 

 

Think about it like this - you wouldn't wear your best suit with your old trainers, would you? Same goes for your website. Everything needs to match up, from your homepage right down to your contact form. 

 

Now, let's talk about the unsung hero of website redesigns - your site structure. It's like the skeleton of your digital body, holding everything together. A good structure makes it easy for visitors to find what they're after, and for search engines to understand what you're all about. Win-win, correct? 

 

And while we're at it, don't forget about mobile. Unsurprisingly, more people are browsing on their phones than ever before. If your site isn't fully mobile-friendly, you're basically slamming the door in their faces. Not very welcoming, is it? 

 

Oh, and here's a cheeky little tip - use this redesign as a chance to show off a bit. Got some impressive client testimonials? Stick 'em front and centre. Won any awards recently? Shout about them as much as you can. 

 

Remember, your website is often the first impression potential clients get of your business. So you need to make sure it's putting its best foot forward. 

 

By the way, if you're feeling a bit overwhelmed by all this, don't worry - that's what we're here for! Give us a shout, and we'll help you sort the digital wheat from the chaff. After all, two heads are better than one when it comes to website spring cleaning! 

 

Remember, a website redesign isn't just about looking pretty (although that's nice too). It's about making your site work harder for you. It's your 24/7 salesperson, after all. So give it the tools it needs to do its job properly.