Case Study: How We Helped TreyBridge Accountants to Increase Web Traffic
Posted on 2nd August 2021
Our mission is to build websites that don’t simply look amazing but also increase enquiries. After all, your website should be working for you 24/7 and it’s our job to make sure that your clients or customers understand who you are, what you do and why it’s important.
The site we created for TreyBridge Accountants is an excellent example, as the last few months have seen multiple ongoing improvements in how to attract visitors and engage their interest.
In late 2020, Aaron Gilmore, the owner of TreyBridge Accountants, got in touch to say that his website simply wasn’t doing its job. Aside from the existing Wordpress platform being a bit clunky and not offering the ease of editing he needed, his business wasn’t getting found for simple search terms such as “Accountant Hull”. He said he wanted a new website that was designed to bring in valuable enquiries, which is where we come in.
As we always do, we met up with Aaron to get to know him and work out what he wanted to achieve. We believe that by pinpointing a client’s goals and going through a wide range of options to understand what potential visitors are looking for online, we can design a website that starts to deliver results from day one.
Aaron explained that he wanted to be found by local business owners looking for an experienced team to manage everything from bookkeeping and payroll to credit control and cash flow management. With this information and other details revolving around look, feel, design, branding, tone of voice and the user experience, we got to work on his new website.
Having decided that our Max package suited Aaron’s goals, we began the web design process. This involves discussing with the client the layout, navigation, images, copywriting and other elements that will allow a new website to hit the ground running.
As part of the process, we carry out keyword research and incorporate other search engine optimisation (SEO) practices into the design, as this ensures the website will be found by people searching for specific services.
Modern websites need to grab attention and encourage a call to action. Take a look through the TreyBridge Accountants site and you’ll see that it combines high-quality stock images with amazing photography of team members by VIP Creative. This personalises the website and makes it personal, as you can instantly see who it is you’ll be working with when you choose TreyBridge.
The written content is just as important, so a professional copywriter was engaged to create the text for each webpage and also to regularly update the blog (a key feature for adding new and varied content). By uploading new content on a weekly basis, the site’s traffic is steadily increasing and TreyBridge receives more enquiries through its contact form than ever before.
The new TreyBridge Accountants website comes with all of the usual It’seeze features. It’s well designed, secure, quick to load, mobile friendly and optimised for all types of devices. As soon as the visitor lands on the homepage, they can see what the company provides and knows how to find the exact information they need to make an informed decision.
We recently spoke to Aaron and he told us that the site received 59% more page views in July 2021 compared to January. Meanwhile, unique visitors are up and the average visit duration has increased too, which shows that people are spending more time digesting TreyBridge’s messages.
TreyBridge has also taken an excellent approach to ongoing digital marketing in order to help drive traffic to the site.
As well as adding regular blog posts, they upload new landing pages each month that focus on attracting customers based in certain geographical locations. They’re also improving their Google My Business profile by getting more reviews and adding posts that link to blog posts, which is a great way to improve your ranking on Google.
These are simple but effective techniques that we recommend for all our clients. The more work you can put in on an ongoing basis, the better the results. For a number of our clients that don’t have the time (or expertise) to do this, we offer ongoing maintenance packages to help with updates, new content, SEO and traffic strategies..
We’re here to grow your business
Like the sound of what we’ve done for TreyBridge Accountants? We can do the same for your business through professional web design and affordable website packages that can include blog writing, photography, video content, social media management and ongoing maintenance. To find out more, get in touch on 01482 880929 or fill in our contact form.
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