Adapt Or Die. Why Updating Your Website Is Key To Your Business Survival
Posted on 1st April 2020
Your website is the digital face of your business. Now, more than ever.
Business owners are renowned for being resilient and determined, and overcoming the many setbacks thrown their way. Well, if ever there was a time for us all to get creative – this is it.
• Is your current website good enough?
• Does it reflect what you'd like people to think about your business?
• Can you adapt and change it quickly?
From moving to online sales and commerce through to adding new features and functionality, we're helping our clients adapt to the current situation wherever possible.
We've recently gone live with adding an online property feature for our client My Agent. Even though the housing market is currently at a stand still, they have added an online property search to their site, ensuring that visitors can view their properties in one place rather than linking to an external site such as Rightmove. By keeping visitors on their site for longer, they will benefit from improved search engine results in the long term.
Another client, Wild Greens Farm has transitioned their business from selling to restaurants to selling online. They've seen online sales rise from an average of £200 to over £3,000 in just a few weeks.
If you don't have a service you can move online, now is the perfect time to look at your digital presence. Write new blogs you can add throughout the coming months, look at listing your site on various directories, update or set-up your Google My Business profile. You have an opportunity to tackle all those online tasks you've been putting off!
When it comes to your website, take a good look at your website content, words, images, page titles and metadata. Update old information, add new products or services and take a good look at your Google Analytics to see what's been working for you (and what hasn't).
Ask yourself what you can do to your website or online presence that could help your business in both the short and long term.
If you want any help or advice about what you can do to improve how people see you online, just get in touch.
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